I've Spent More Than 20 Years on the Operator's Side of the Table...

Gary Proctor, founder of CXPro Connection

Gary Proctor

BS • MBA • CCXP

I've spent more than two decades leading and transforming Customer operations across Contact Centers, workforce management, Customer Experience, technology, people development, analytics, and continuous improvement.

 

I've worked in large organizations and smaller growth companies, with internal and outsourced operations, domestic and international teams, major technology transformations, financial accountability, and the day-to-day realities of running the floor.

 

I approach consulting from the perspective of someone who has had to live with the decisions afterward.


Someone Who's Actually Run the Floor Approaches the Problem Differently.

A recommendation can look great in a presentation and still fail in the operation.

 

I've been responsible for the service levels, staffing, budgets, technology, employee performance, Customer outcomes, and business results that remain after the consultants leave.

 

That changes the questions I ask:

  • Why is this happening?
  • What does the data actually show?
  • What is it costing the business?
  • What mechanism is producing the result?
  • What happens if we change it?
  • How will we know whether the change worked?

The objective isn't to produce a recommendation that sounds right. It's to understand what is actually happening and determine what will work in the operation.


Contact Center Problems Rarely Stay in Their Lane.

A staffing problem can actually be a scheduling problem. A service problem can originate in another channel. A technology problem can be an implementation or adoption problem. A performance problem can be a management problem. And what appears to be a Contact Center problem may actually begin somewhere else in the Customer Journey.

 

That's why I don't begin by deciding which solution I want to sell.

 

I don't need the answer to be workforce management. I don't need it to be technology. I don't need it to be AI. I need it to be the right answer.


Efficiency and Customer Experience Can Grow Together.

Cost reduction and Customer Experience are often treated as competing objectives. They don't have to be.

 

I also don't view the Contact Center as the entire Customer Experience. Customers experience the business across products, policies, communications, digital experiences, processes, channels, and people. The Contact Center is often where the consequences of those experiences become visible.

 

The better question is whether the operation is using its people, processes, technology, and Customer channels in ways that create value for both the Customer and the business.

 

Some of the strongest improvements I've led have done both: made the experience easier for Customers while improving the economics of the operation.

 

Better Customer Experience and better operating economics can come from the same change.


Build the People Who Build the Operation.

Sustainable improvement cannot depend on one leader, one consultant, or one transformation project.

 

Strong operations develop people who can understand problems, make better decisions, improve performance, and develop others. That means building stronger individual capability, stronger managers, and a deeper pipeline of talent that can contribute throughout the organization.

That belief is also behind Deep Bench.

 

Great managers don't hoard talent. They produce it.


Why CXPro Connection?

I created CXPro Connection to bring an operator's perspective to organizations that need to understand, improve, or transform their Customer operations.

 

Sometimes the problem is clear. Sometimes the symptoms are clear but the cause isn't. Sometimes the operation appears to be working, but the numbers suggest it should be capable of much more.

 

The starting point is the same:

 

Understand what is actually happening before deciding what the answer should be.


You Don't Need to Know the Answer Before We Talk.

If you know exactly what's wrong, we can start there.

 

If you have competing explanations, we can test them.

 

If all you know is that the operation should be producing more value than it is today, that's enough to begin.

 

Your operation has opportunities hiding in the numbers too. The question is whether anyone has found them yet.